3 tips for managing an internal website project
Guess what? Campfire Digital have a brand new website.
We wanted to build a destination that communicated our creative-first, straight-forward approach to our audience. Without meaning to blow our trumpet (too much), we think we’ve achieved just this!
Admittedly it hasn’t always been this way. Like many digital marketing agencies, we’ve have been guilty of creating great online user experiences for clients and not dedicating the time required to level up our own website.
From experience, we find that unless you treat an internal job like an external job it can be very easy to put your own marketing requirements on the back-burner.
So to fellow online marketers and web marketing agencies alike, we beseech you to follow three simple steps to realise your full online potential.
Assemble your A Team
It’s important that you assemble your people before any work takes place. Identify people that buy into your vision and have the necessary expertise to scope out what the website needs to do and say. Discuss how they might approach things. They might have certain ideas or insights that you can use to your advantage for the website content creation phase. Work out what your audience is going to get out of a new website. Don’t start without considering how your message will resonate with the people you’re trying to reach.
Respect your timings
With internal projects it’s easy to assume that you’ll manage an in-house marketing project when you have some breathing space in between your client work.
Already you are putting your project as risk of being railroaded by other projects. To ensure you hit your deadline dates, compile a schedule with tangible goals in mind, with this you have built a strong foundation for what needs to be actioned.
Bringing in additional creative resource is also worth considering. The longer you leave your website in launch limbo then previous decisions might be forgotten.
Don’t just leave it
Once the website is launched its relatively easy to just consider the work as done.
It’s crucial to keep track of how your pages are performing using tools such as Google Analytics. Whether people are clicking off when they land on a certain page or you’re not receiving the right kind of traffic then look for obvious issues as to why that is.
If there aren’t any, then compare to a similar high performing page to identify improvements that could be made to the underperforming pages content or design.
Have quarterly meetings with stakeholders to discuss how the website is performing, see if there is any further content that can be added or if pages need development.
If you’d like to learn more about how we’ve built beautiful websites for our own clients, please check out our work over at Campfire Digital.